Successor to the 404 (with which it coexisted for 7 years), the PEUGEOT 504 has both a larger frame and a greater cubic capacity than its predecessor. Its design was born from the collaboration between Pininifarina and Paul Bouvot, director of the Peugeot style at that time.
This large sedan demonstrates the rise in the standard of models aimed at the middle classes, from the 203 to the 504, evolving from 1.3 to 1.8 litres, then finally to 2 litres.
The 504 is in line with the technical style of the 404, with the exception of its four-wheel independent suspension, previously unheard of at Peugeot on a rear-wheel drive. This provides the vehicle with excellent road handling, while its four disc brakes give the 504 exceptional braking.
Scheduled for spring 1968, the launch of the 504 was delayed because of the social movements that year. The car was finally unveiled at the Paris motor show in October and then elected European Car of the Year 1969.
In Spring 1969, the coupé and cabriolet models were launched, with their alluring Italian lines designed by Pininfarina. Three new body types completed the range in 1971: the estate, the family saloon and the pick-up.
The commercial success was great for the 504 including export, especially in Africa where even now it retains its legendary reputation. The 504 also enjoyed a successful sports career in the tough African rallies, with drivers such as Jean Pierre Nicolas, Alain Ambrosino and Timo Mäkinen.
The sedan stayed in production until 1983. But it continued to be manufactured in Argentina and Nigeria until 2005.
3 713 356 models 504, including 3 644 326 sedan, were produced between 1968 and 2005.

To celebrate the 50th anniversary of this flagship model of the Lion Brand, the Museum’s teams exhibit 12 models, including some atypical … this is the case of this sports coupe project for the American market or concept of leisure pickup made by Heuliez.
These models, as well as numerous photo and video archives, are to be discovered from May 5 to December 31, 2018 at the Museum.

The PEUGEOT brand has already celebrated this anniversary on the 2018 Tour Auto.
Among the three PEUGEOT entered in the Tour Auto event, the PEUGEOT 504 sedan of the crew Mathieu SENTIS-Gaëtan DEMOULIN finished in a very good 5th place out of 115 regularly entered competitors. A nice nod to the new PEUGEOT 508 that followed his grandmother on the small French roads.

L’Amicale 504, member of L’Aventure Peugeot, come to celebrate this jubilee on May 11 at the Museum. More than fifty vehicles will be present in front of the Museum entrance.

L’Aventure Peugeot Citroën DS, ce sont plus de 200 ans d’histoire, 3 entités-marque, l’Aventure Peugeot, Citroën Heritage, DS Héritage et des sites patrimoniaux, le Musée de l’Aventure Peugeot à Sochaux, le Conservatoire Citroën DS à Aulnay, l’Aventure Automobile à Poissy et le Centre d’archives de Terre Blanche, à Hérimoncourt

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