When Pierre Peugeot creates 1982 l’Aventure Peugeot, he wants to lay the foundations of a large patrimonial structure serving the industrial history of the family group. A striking saga for French industrial history that ran for two centuries.
The actions of l’Aventure Peugeot are conducted to and for amateurs and collectors of all objects stamped Peugeot. Cars of course, but also motorcycles, bicycles, tools, furniture, household arts, fashion ...
In automotive matters, l’Aventure Peugeot brings together many clubs, sometimes general, sometimes dedicated to a model, or gathering collectors from the same geographical area in France and abroad. The Peugeot Adventure brings to its clubs, a permanent support in their actions of promotion and animation. It also organizes live national and international meetings, like the Peugeot Meeting International Adventure (IAPM).
The Peugeot Adventure allows its members to benefit from many exclusive products and to access services in privileged conditions.
His flagship, the museum of l’Aventure Peugeot, is based in Sochaux, cradle of the Group. The collection of the Museum tells the richness of the brand's industrial history, in all fields. On 6000 m2 is presented in a privileged setting, through temporary and permanent collections, a set of documents, everyday objects and of course old and modern Peugeot vehicles.
The Museum, with its brewery, meeting and reception areas, auditorium, is a flagship venue for all lovers of the lion brand. It is a place that brings together history and modernity.